Another Morning is an adventure running brand. We make versatile, long-lasting gear rooted in the technical demands of trail running – but designed for a life lived outside. Hiking, camping, fastpacking, or simply sitting still long enough to see day turn into night.
Our clothes are built to move at any pace, across any landscape, so you need fewer pieces, and less specificity.
Another Morning started with 3 people, an early alarm, and an obsession with being outside. We make clothes we want to wear, for mornings worth getting up for.
Our Process
We're an outdoor brand run by people who'd rather be outside than anywhere else, so looking after the places we spend time in isn't an afterthought.
Keeping our impact low shapes how we make things: we work in small batches, and finding ways to put deadstock to use is core to our process. Sometimes that means working with factories to track down their leftover fabric; sometimes it's digging into our own surplus to create one-off projects, like custom-dyed limited runs.
Synthetic fibres play a huge role in technical outdoor clothing, there are jobs they simply do better. But wherever it makes sense, we reach for natural fibres first.
None of this means much if the people making our clothes aren't treated fairly, so we only work with factories that pay a fair wage. Right now that's two factories, in Portugal and Italy.
Our Clubhouse
Our clubhouse sits in the Veluwe, the largest natural area in the Netherlands. Caring about the environment starts with having a real stake in it, so we share ours with as many people as we can.
We partner with run clubs based in cities and bring their members out to the trails on our doorstep. We host a weekly social run called 7am, and twice a year we throw a party – Midwinter Loops and Midsummer Loops.
If you’re keen to join one of our events, follow us on Instagram or sign up to our newsletter to be the first to hear about them.
